Ivory Dune Handloom Wool Rug – Natural Beige Textured Rug

Construction: Handloom Woven. The rug is created by interlacing wool yarn through a prepared warp foundation on a manually operated loom. Skilled artisans carefully control the placement and tension of the yarn to develop a consistent woven surface with natural variations in texture and appearance.

Material: The product sheet specifies New Zealand Wool Flatweave on Handloom. New Zealand wool is valued for its naturally soft feel, bright base, long fibres, and ability to create refined textures and subtle tonal variations.

Colour: Soft ivory, warm beige, natural oatmeal, and delicate sandy undertones, creating a sophisticated neutral palette suitable for contemporary, minimalist, organic-modern, and luxury interiors.

Design: A minimalist solid-colour design with subtle woven texture and gently varied natural tones. The understated surface places emphasis on the character of the wool, allowing its texture and tonal depth to complement rather than dominate the surrounding interior.

The rug is available in:

Runner — 2 × 8 ft | 61 × 244 cm | Approx. 4.3 kg

Accent — 4 × 8 ft | 122 × 244 cm | Approx. 8.5 kg

Classic — 5 × 8 ft | 152 × 244 cm | Approx. 13.1 kg

Room — 6 × 9 ft | 183 × 274 cm | Approx. 18.3 kg

Statement — 8 × 10 ft | 244 × 305 cm | Approx. 24.1 kg

Living Room — 9 × 12 ft | 274 × 366 cm | Approx. 29.6 kg

Grand — 10 × 14 ft | 305 × 427 cm | Approx. 55.9 kg

Handloom Weaving Detail: The Ivory Dune Rug is developed through a traditional handloom process in which skilled artisans interlace wool yarn through a carefully prepared foundation. The yarn is woven progressively, creating a continuous textile structure with a refined surface and subtle natural variations.

The rug's light neutral palette highlights the softly textured character of the wool fibres. Gentle variations in the weave give the surface visual depth, creating a sophisticated appearance that responds naturally to changes in lighting.

Where required by the weave structure, artisans carefully adjust yarn tension and density to maintain a balanced, consistent finish across the surface.

Backing: The rug is constructed using an integrated woven foundation in which yarns are interlaced to create the underlying structure. Unlike hand-tufted rugs, which commonly require latex adhesive and secondary backing, traditional handloom flatweaves rely on their woven construction for structural integrity.

A quality rug pad is recommended beneath the rug to provide additional cushioning, help prevent movement, and reduce friction between the woven surface and hard flooring.

Production Process: The complete process involves design development, wool dyeing, yarn preparation, warp setting, handloom weaving, washing, edge finishing, and final quality inspection.

Artisans first establish the colour palette and weave structure before preparing the wool yarn. The foundation threads are carefully stretched across the loom, after which skilled weavers interlace the wool yarn through the warp to develop the rug's texture.

Once weaving is complete, the rug undergoes finishing processes that may include washing, surface refinement, edge binding, and inspection to achieve its final appearance.

Artisans Involved: The making process can involve designers, dyers and yarn preparers, warp setters, weavers, washers, and finishers, with approximately 5–8 skilled people contributing across different stages depending on the production setup.

Each artisan plays an important role in developing the rug's subtle colour variations, balanced woven texture, and carefully finished edges.

Manufacturing Time: The traditional handloom manufacturing process generally takes approximately 3–5 weeks (20–35 days) from yarn preparation through weaving, washing, finishing, and inspection.

The listed collection lead time is approximately 15–25 days, depending on the specific design, production schedule, selected size, and order requirements.

Vacuum the rug regularly using low suction and a non-rotary attachment to remove dust, dirt, and loose fibres without placing unnecessary stress on the woven surface. Keep the beater bar turned off to prevent pulling or disturbing the wool yarn.

For spills, gently blot the affected area immediately with a clean, absorbent cloth. When necessary, use a small amount of mild wool-safe detergent with a damp cloth. Avoid rubbing, scrubbing, or excessive moisture, as these may affect the wool fibres and woven structure.

Always place the rug over a quality felt or rubber rug pad. A rug pad helps prevent slipping and bunching, provides additional cushioning, and reduces friction between the rug and hard flooring.

Rotate the rug 180 degrees every 3–6 months to distribute foot traffic evenly and minimise uneven wear. Protect the light ivory and beige tones from prolonged direct sunlight to help maintain a consistent appearance over time.

Keep the rug dry and avoid placing it in persistently damp areas. Do not machine wash or steam clean the rug at home. If any section becomes damp during spot cleaning, allow it to dry thoroughly before returning furniture to its original position.

For deeper cleaning, professional cleaning is recommended approximately every 1–2 years. Always inform the cleaner that the rug is made using a traditional handloom weaving technique and contains wool so an appropriate cleaning method can be selected.

The Ivory Dune Handloom Rug is available in multiple sizes, from the practical 2 × 8 ft runner through to the generous 10 × 14 ft size, allowing it to complement compact interiors as well as larger living rooms, bedrooms, and lounge spaces.

The listed collection lead time is approximately 15–25 days, while the traditional handloom manufacturing process may require approximately 3–5 weeks, depending on the order and production requirements.

Final delivery timelines depend on the selected size, production status, shipping destination, and delivery method.

Each rug is carefully prepared and packed for transportation to help protect its woven surface, edges, and overall structure during handling. Packaging and handling requirements may vary according to the dimensions and approximate weight of the selected rug.

Returns and exchanges are subject to the applicable 1930 Mills return policy, including product condition, eligibility requirements, and any terms applicable at the time of purchase.

The Ivory Dune Rug is produced through a traditional handloom weaving process involving multiple stages of skilled craftsmanship. From wool dyeing and yarn preparation to warp setting, weaving, washing, finishing, and inspection, each stage contributes to the final appearance and quality of the rug.

The use of New Zealand wool provides a naturally tactile foundation, while the soft neutral colour palette and refined woven texture give the rug its distinctive character.

As a handcrafted product, minor variations in yarn placement, weave density, texture, and colour perception may naturally occur. These subtle differences are characteristics of traditional handloom production and contribute to the individuality of each finished rug.

The rug's understated appearance reflects the harmony between natural materials, traditional craftsmanship, and timeless contemporary design.

Any applicable warranty or product assurance is provided according to the 1930 Mills terms applicable to the product at the time of purchase.

What does handloom mean?

Handloom is a traditional rug-making technique in which artisans use a manually operated loom to interlace yarn through a prepared warp foundation. The woven structure creates the rug's surface and foundation without relying on the tufting process used for hand-tufted rugs.

What material is the Ivory Dune Rug made from?

The product specification lists New Zealand Wool Flatweave on Handloom. New Zealand wool is known for its softness, naturally bright base, long fibres, and ability to create refined woven textures.

What colours are featured in this rug?

Ivory Dune features a sophisticated combination of soft ivory, warm beige, natural oatmeal, and delicate sandy undertones, creating a versatile neutral palette for contemporary interiors.

What type of design does this rug have?

The rug features a minimalist solid-colour design with subtle woven texture and natural tonal variations. Its understated surface highlights the natural character of wool and traditional handloom craftsmanship.

Which sizes are available?

The available sizes are 2 × 8 ft, 4 × 8 ft, 5 × 8 ft, 6 × 9 ft, 8 × 10 ft, 9 × 12 ft, and 10 × 14 ft.

How much does the rug weigh?

Approximate weights range from 4.3 kg for the 2 × 8 ft runner to 55.9 kg for the 10 × 14 ft size. Larger rugs naturally require additional handling during transportation and installation.

Is this rug suitable for a living room?

Yes. Its soft ivory and beige palette, subtle handloom texture, and understated appearance make it particularly suitable for living rooms, bedrooms, lounges, reading areas, and sophisticated open-plan interiors.

Does a handloom wool rug shed?

Some loose fibres may appear during the initial period of use. Regular vacuuming with low suction and a non-rotary attachment helps remove loose fibres without disturbing the woven structure.

What is the difference between handloom and hand-tufted rugs?

Handloom rugs are created by interlacing yarn through a warp foundation using a manually operated loom. Hand-tufted rugs are produced by punching yarn through a stretched canvas using a tufting gun, after which adhesive and protective backing are applied to secure the fibres.

Does this rug have latex backing?

Traditional handloom flatweaves generally rely on an integrated woven foundation rather than the latex-secured backing commonly used in hand-tufted rugs. The exact reverse-side finish should be confirmed against the finished product.

Should I use a rug pad?

Yes. A quality felt or rubber rug pad is recommended to improve grip, provide additional cushioning, prevent movement, and reduce friction between the rug and hard flooring.

Can I machine wash this rug?

No. Machine washing is not recommended for this handloom wool rug. Professional cleaning using methods suitable for woven wool rugs is preferable.

How should I clean a spill?

Blot the spill immediately with a clean, absorbent cloth. For stubborn marks, use a small amount of mild wool-safe detergent with a damp cloth. Avoid rubbing, scrubbing, or soaking the affected area.

How often should I vacuum the rug?

Vacuum regularly using low suction and a non-rotary attachment. The frequency depends on foot traffic, household activity, and the amount of dust accumulated on the woven surface.

How often should I rotate the rug?

Rotate the rug approximately 180 degrees every 3–6 months to distribute foot traffic and sunlight exposure more evenly.

How can I protect the light neutral colour from staining?

Blot spills immediately, avoid rubbing the affected area, and use a mild wool-safe detergent when necessary. Regular vacuuming and professional cleaning help maintain the appearance of light-coloured wool rugs.

How often should the rug be professionally cleaned?

Professional cleaning is recommended approximately every 1–2 years, depending on usage and exposure to dirt. Choose a professional cleaner experienced in handling handwoven wool rugs.

How long does a handloom rug take to make?

The traditional handloom manufacturing process generally takes approximately 3–5 weeks (20–35 days), covering yarn preparation, weaving, washing, finishing, and inspection. The listed collection lead time is approximately 15–25 days, subject to production requirements.

How is the Ivory Dune Rug made?

The process begins with design development and wool yarn preparation. Artisans prepare the yarn according to the selected neutral palette before arranging the warp foundation on a loom. The wool yarn is then interlaced through the warp threads to create the woven surface. After weaving, the rug undergoes washing, edge finishing, and quality inspection.

How many artisans are involved in making the rug?

Depending on the production setup, approximately 5–8 skilled people may contribute across different stages, including designers, dyers, yarn preparers, warp setters, weavers, washers, and finishers.

What makes New Zealand wool suitable for premium rugs?

New Zealand wool is valued for its naturally bright base, soft feel, and long fibres. Its fibre characteristics make it suitable for creating refined woven textures and achieving subtle, consistent colour variations.

Can this rug be used in a bedroom?

Yes. The soft ivory and warm beige tones create a calm, welcoming atmosphere, particularly when paired with neutral bedding, natural wood furniture, linen upholstery, and soft lighting.

Will the colour look exactly the same in every room?

Colour perception may vary slightly depending on natural light, artificial lighting, surrounding furniture, and screen display settings. The wool's textured surface can also create subtle tonal changes when viewed from different angles.

Is every Ivory Dune Rug identical?

Because the rug is produced through traditional handloom weaving, minor variations in texture, yarn alignment, weave density, and finishing may naturally occur. These characteristics contribute to the individuality and handcrafted nature of each rug.