{"product_id":"verdant-forms-hand-tufted-rug","title":"Verdant Forms Hand-Tufted Rug","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eDescription\u003c\/h3\u003e\n\u003cp\u003eThe \u003cspan\u003eVerdant Forms Hand-Tufted Rug\u003c\/span\u003e captures the beauty of organic landscapes through its flowing abstract composition and sophisticated palette of olive green, forest green, muted teal, soft sage, and warm ivory. Large, overlapping shapes move gracefully across the surface, creating a sense of natural rhythm reminiscent of rolling hills, curved leaves, and gently shifting landscapes.\u003c\/p\u003e\n\u003cp\u003eIts thoughtfully balanced colours bring both freshness and warmth to interiors. Deep olive and moss-green sections establish a rich, earthy foundation, while lighter sage, teal, and ivory tones introduce contrast and visual openness. The result is a contemporary statement rug that adds personality without overwhelming its surroundings.\u003c\/p\u003e\n\u003cp\u003eCrafted using the \u003cspan\u003ehand-tufting technique\u003c\/span\u003e, the rug is developed by skilled artisans who carefully work wool yarn through a stretched canvas to recreate its flowing pattern. The tufted construction provides a dense, tactile surface, while the transitions between colours highlight the carefully considered abstract design.\u003c\/p\u003e\n\u003cp\u003eThe combination of blended wool, nature-inspired colours, and expressive organic forms makes Verdant Forms an elegant choice for \u003cspan\u003eliving rooms, bedrooms, lounges, reading spaces, and contemporary seating arrangements\u003c\/span\u003e. It pairs particularly well with cream upholstery, natural wood, marble, warm stone, and understated modern furniture.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eConstruction:\u003c\/span\u003e Hand Tufted. The rug is created by punching wool yarn through a stretched canvas using a handheld tufting gun. Once the tufting is complete, the reverse is secured with latex adhesive and protective backing, helping hold the fibres firmly in place.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e The product specification lists \u003cspan\u003eBlended Wool with New Zealand Wool\u003c\/span\u003e. New Zealand wool is valued for its soft feel, naturally bright base, long fibres, and ability to hold colour and detailed patterns effectively.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eColour:\u003c\/span\u003e Olive green, deep forest green, moss green, muted teal, soft sage, and warm ivory. These carefully balanced natural tones create a sophisticated botanical palette that complements both neutral and richly textured interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesign:\u003c\/span\u003e Contemporary abstract botanical design featuring large, overlapping organic shapes and fluid curves. The interplay of earthy greens and lighter neutral sections creates a layered composition with movement, depth, and visual balance.\u003c\/p\u003e\n\u003ch3\u003eSizes \u0026amp; Approximate Weight\u003c\/h3\u003e\n\u003cp\u003eThe rug is available in:\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eSize\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003eDimensions\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003eApproximate Weight\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eRunner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e2 × 10 ft \/ 61 × 305 cm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5.2 kg\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eAccent\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e5 × 8 ft \/ 152 × 244 cm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e11.8 kg\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eRoom\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e6 × 9 ft \/ 183 × 274 cm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e14.4 kg\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eStatement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e8 × 10 ft \/ 244 × 305 cm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e25.4 kg\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eLiving Room\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e9 × 12 ft \/ 274 × 366 cm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e31.4 kg\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eGrand\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e10 × 14 ft \/ 305 × 427 cm\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e42.6 kg\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eView Rug Size Guide\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHand-Tufted Detail:\u003c\/span\u003e The abstract composition is developed through careful hand tufting, with artisans following traced outlines to recreate the flowing curves and overlapping shapes. After tufting, the surface undergoes backing, shearing, and finishing. Where required, skilled artisans can hand-carve transitions between design elements to provide sharper definition and a more dimensional appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBacking:\u003c\/span\u003e A latex-secured canvas construction is used to hold the tufted fibres firmly in place, with protective backing applied to the reverse. This helps maintain the rug's structural stability during everyday use.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduction Process:\u003c\/span\u003e The complete process involves design and pattern tracing, wool dyeing and yarn preparation, hand tufting, backing, shearing, carving where required, washing, edge finishing, and final quality inspection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArtisans Involved:\u003c\/span\u003e The making process can involve designers and tracers, dyers and yarn preparers, tufters, backers, shearers, carvers, and washers\/finishers, with approximately \u003cspan\u003e6–10 skilled people\u003c\/span\u003e contributing across different stages.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eManufacturing Time:\u003c\/span\u003e The detailed hand-tufting process can take approximately \u003cspan\u003e4–6 weeks (30–45 days)\u003c\/span\u003e from start to finish. The listed collection lead time is \u003cspan\u003e7–15 days\u003c\/span\u003e, subject to order and production requirements.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eCare \u0026amp; Maintenance\u003c\/h3\u003e\n\u003cp\u003eVacuum the rug regularly using \u003cspan\u003elow suction and a non-rotary attachment\u003c\/span\u003e to remove dust, dirt, and loose fibres without putting unnecessary stress on the hand-tufted surface. Keep the beater bar turned off, as rotating brushes may pull or loosen the wool fibres.\u003c\/p\u003e\n\u003cp\u003eFor spills, gently \u003cspan\u003eblot the affected area immediately\u003c\/span\u003e using a clean, damp cloth. When necessary, use a small amount of mild wool-safe detergent for stubborn marks. Avoid rubbing, scrubbing, or applying excessive pressure, as this can disturb the pile and affect the rug's surface texture.\u003c\/p\u003e\n\u003cp\u003eAlways place the rug over a \u003cspan\u003equality rug pad\u003c\/span\u003e. A rug pad helps prevent slipping and bunching, provides additional cushioning, and reduces friction between the latex-backed rug and hard flooring.\u003c\/p\u003e\n\u003cp\u003eRotate the rug \u003cspan\u003e180 degrees every 3–6 months\u003c\/span\u003e to distribute foot traffic evenly and minimise uneven wear. Protect the rug from prolonged direct sunlight wherever possible to help maintain the richness of its green, teal, and neutral tones.\u003c\/p\u003e\n\u003cp\u003eKeep the rug dry and avoid soaking it or placing it in persistently damp areas, as excessive moisture can affect the backing adhesive. Do not machine wash, wring, or tumble dry the rug.\u003c\/p\u003e\n\u003cp\u003eFor deeper cleaning, professional cleaning is recommended approximately \u003cspan\u003eevery 1–2 years\u003c\/span\u003e. Always inform the cleaning professional that the rug is hand-tufted so an appropriate \u003cspan\u003elow-moisture cleaning method\u003c\/span\u003e can be used.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eShipping, Delivery \u0026amp; Returns\u003c\/h3\u003e\n\u003cp\u003eThe \u003cspan\u003eVerdant Forms Hand-Tufted Rug\u003c\/span\u003e is available in multiple sizes, from the \u003cspan\u003e2 × 10 ft runner through to the generous 10 × 14 ft size\u003c\/span\u003e, allowing it to complement smaller spaces as well as expansive living rooms, bedrooms, and open-plan interiors.\u003c\/p\u003e\n\u003cp\u003eThe listed collection lead time is \u003cspan\u003e7–15 days\u003c\/span\u003e, with the final delivery timeline depending on the selected size, production status, destination, and shipping method. Rugs requiring a new production cycle may take longer because the complete hand-tufting process can require approximately \u003cspan\u003e4–6 weeks\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eEach rug is carefully prepared and packed for transportation to help protect its surface, edges, and overall construction. Packaging and handling requirements may vary depending on the rug's dimensions and weight.\u003c\/p\u003e\n\u003cp\u003eReturns and exchanges are subject to the applicable \u003cspan\u003e1930 Mills return policy\u003c\/span\u003e, including product condition and eligibility requirements.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eWarranty \u0026amp; Authenticity\u003c\/h3\u003e\n\u003cp\u003eThe Verdant Forms Rug is produced through a detailed hand-tufting process involving multiple stages of skilled craftsmanship. From design development and tracing to yarn preparation, tufting, backing, shearing, finishing, and final inspection, each stage contributes to the finished rug's appearance and quality.\u003c\/p\u003e\n\u003cp\u003eThe use of blended wool with New Zealand wool provides a naturally textured and premium foundation, while the handcrafted process gives the rug its distinctive character. Its flowing abstract forms, carefully balanced colours, and detailed surface finishing reflect the artistry involved in creating contemporary handcrafted rugs.\u003c\/p\u003e\n\u003cp\u003eAs a handcrafted product, minor variations in texture, fibre placement, colour perception, and pattern definition may naturally occur. These subtle differences contribute to the individuality of each piece.\u003c\/p\u003e\n\u003cp\u003eAny applicable warranty or product assurance is provided according to the \u003cspan\u003e1930 Mills terms applicable to the product at the time of purchase\u003c\/span\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eFAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhat does hand-tufted mean?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eHand-tufting is a rug-making technique in which skilled artisans use a handheld tufting gun to punch yarn through a stretched canvas following a traced design. The yarn is then secured from the reverse with adhesive and protective backing.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat material is the Verdant Forms Rug made from?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eThe product specification lists \u003cspan\u003eBlended Wool with New Zealand Wool\u003c\/span\u003e. New Zealand wool is known for its softness, long fibres, naturally bright base, and ability to hold detailed colours effectively.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat colours are featured in this rug?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eVerdant Forms features a nature-inspired combination of \u003cspan\u003eolive green, forest green, moss green, muted teal, soft sage, and warm ivory\u003c\/span\u003e, creating a balanced palette suitable for contemporary interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat makes the design of this rug distinctive?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eThe rug features large, flowing abstract shapes inspired by natural forms and landscapes. Its overlapping curves and carefully balanced green tones introduce movement and depth without relying on traditional geometric or ornamental patterns.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhich sizes are available?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eThe available sizes are \u003cspan\u003e2 × 10 ft, 5 × 8 ft, 6 × 9 ft, 8 × 10 ft, 9 × 12 ft, and 10 × 14 ft\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow much does the rug weigh?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eApproximate weights range from \u003cspan\u003e5.2 kg for the 2 × 10 ft size to 42.6 kg for the 10 × 14 ft size\u003c\/span\u003e. Larger rugs naturally require additional handling during delivery and installation.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs this rug suitable for a living room?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eYes. The nature-inspired colour palette and abstract composition make it particularly suitable for living rooms, bedrooms, lounges, reading spaces, and sophisticated contemporary interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat furniture and interior styles complement this rug?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eVerdant Forms pairs beautifully with cream and ivory sofas, natural wooden furniture, marble coffee tables, boucle upholstery, and warm neutral furnishings. Its organic pattern is particularly well suited to minimalist, contemporary, modern luxury, and nature-inspired interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes a new wool rug shed?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eSome loose fibres may appear during the initial period of use. Regular vacuuming with low suction and a non-rotary attachment helps remove loose fibres while protecting the hand-tufted surface.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShould I use a rug pad?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eYes. A quality rug pad is strongly recommended to improve grip, add cushioning, prevent bunching, and reduce friction between the rug's backing and the floor.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan I machine wash this rug?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eNo. Hand-tufted rugs with latex and canvas backing should \u003cspan\u003enot be machine washed or submerged\u003c\/span\u003e, as excessive moisture can deteriorate the backing and adhesive.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow should I clean a spill?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eBlot the spill immediately using a clean, damp cloth. For stubborn marks, use a small amount of mild wool-safe detergent. Avoid rubbing or scrubbing the affected area.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow often should I rotate the rug?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eRotate the rug approximately \u003cspan\u003e180 degrees every 3–6 months\u003c\/span\u003e to distribute foot traffic and sunlight exposure more evenly.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow often should the rug be professionally cleaned?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eProfessional cleaning is recommended approximately \u003cspan\u003eevery 1–2 years\u003c\/span\u003e, preferably using a low-moisture method suitable for hand-tufted wool rugs.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow long does a hand-tufted rug take to make?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eThe complete manufacturing process can take approximately \u003cspan\u003e4–6 weeks (30–45 days)\u003c\/span\u003e, covering design, yarn preparation, hand tufting, backing, shearing, finishing, washing, and quality inspection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow is the rug made?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eThe process begins with a designer scaling the pattern and transferring it onto stretched canvas. Wool yarn is dyed and prepared before skilled artisans use handheld tufting guns to build the design. The reverse is secured with latex adhesive and protective backing, after which the surface is sheared, carved where required, washed, finished, and inspected.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow many artisans are involved in making the rug?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eDepending on the production setup, approximately \u003cspan\u003e6–10 skilled people\u003c\/span\u003e may contribute to the finished rug, including designers, tracers, dyers, yarn preparers, tufters, backers, shearers, carvers, and washers\/finishers.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat makes New Zealand wool suitable for premium rugs?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eNew Zealand wool is valued for its naturally bright base, soft feel, and long staple fibres. Its fibre structure helps create a smooth, dense pile while providing an excellent foundation for detailed colours and patterns.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs every Verdant Forms Rug exactly identical?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eBecause the rug is handcrafted, slight differences in fibre placement, texture, and colour appearance may occur. These natural variations give each rug its individual character while preserving the overall design and colour palette.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"1930 Mills","offers":[{"title":"2.6 × 8 ft (79 × 244 cm)","offer_id":51283484934391,"sku":null,"price":10358.0,"currency_code":"INR","in_stock":false},{"title":"5 × 8 ft (152 × 244 cm)","offer_id":51283484967159,"sku":null,"price":19920.0,"currency_code":"INR","in_stock":false},{"title":"6 × 9 ft (183 × 274 cm)","offer_id":51283484999927,"sku":null,"price":26892.0,"currency_code":"INR","in_stock":false},{"title":"8 × 10 ft (244 × 305 cm)","offer_id":51283485032695,"sku":null,"price":39840.0,"currency_code":"INR","in_stock":false},{"title":"9 × 12 ft (274 × 366 cm)","offer_id":51283485065463,"sku":null,"price":53784.0,"currency_code":"INR","in_stock":false},{"title":"10 × 14 ft\t(305 × 427 cm)","offer_id":51283485098231,"sku":null,"price":69720.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/7780\/6583\/files\/Design_interior_around_rug_202607251009_1.jpg?v=1791461098","url":"https:\/\/1930mills.com\/products\/verdant-forms-hand-tufted-rug","provider":" 1930 Mills","version":"1.0","type":"link"}